Our Insights

We’ve all heard it: “Data is power.” But if you’ve ever stared at a cluttered dashboard or scrolled through endless reports trying to find one simple answer, you know the truth… Too much data is just as dangerous as not...

In the early days of the internet, www. was a badge of honour. Today? It's dead weight. As user expectations rise and digital competition gets fiercer, outdated practices like using “www.” or tolerating sluggish load speeds are more than just...

Most B2B businesses don’t realise their reports are actually showing them yesterday’s problems. 👎 Sales were down? That happened 24 hours ago.🚪 Customer churn increased? You’re only just seeing it now.💔 Your best-performing campaign flatlined? You’re already behind. In fast-paced,...

Artificial intelligence has quickly moved from novelty to necessity. From predictive analytics to conversational interfaces, it’s reshaping how digital products and platforms work. But with all the buzz comes a lot of confusion. At Sequel, we’re hearing from more and...

A practical guide for businesses looking at integrations to connect systems, boost performance, and future-proof their digital setup. Integrations can make or break your website. Choose the right ones, and your digital presence becomes a well-oiled machine—automating processes, delivering personalised...

We’re pleased to share that Sequel has once again achieved Cyber Essentials certification — and we passed every single area with full compliance. If you’re not familiar, Cyber Essentials is a government-backed scheme that helps organisations guard against the most...