Our Insights

Most B2B businesses don’t realise their reports are actually showing them yesterday’s problems. 👎 Sales were down? That happened 24 hours ago.🚪 Customer churn increased? You’re only just seeing it now.💔 Your best-performing campaign flatlined? You’re already behind. In fast-paced,...

Artificial intelligence has quickly moved from novelty to necessity. From predictive analytics to conversational interfaces, it’s reshaping how digital products and platforms work. But with all the buzz comes a lot of confusion. At Sequel, we’re hearing from more and...

A practical guide for businesses looking at integrations to connect systems, boost performance, and future-proof their digital setup. Integrations can make or break your website. Choose the right ones, and your digital presence becomes a well-oiled machine—automating processes, delivering personalised...

We’re pleased to share that Sequel has once again achieved Cyber Essentials certification — and we passed every single area with full compliance. If you’re not familiar, Cyber Essentials is a government-backed scheme that helps organisations guard against the most...

As we head towards Micro, Small and Medium Enterprises Day on 27th June, we’re raising a virtual glass to the mighty MSMEs powering the economy with grit, vision, and innovation. At Sequel, we know first-hand what it means to be a small business with big ambition...

Big news from the Sequel family — our sister company, Hire HQ, has officially launched its intuitive, subscription-based online hire portal, and we couldn’t be prouder. After months of development, testing and feedback, Hire HQ is now live...