Our Insights

In the early days of the internet, www. was a badge of honour. Today? It's dead weight. As user expectations rise and digital competition gets fiercer, outdated practices like using “www.” or tolerating sluggish load speeds are more than just...

Most B2B businesses don’t realise their reports are actually showing them yesterday’s problems. 👎 Sales were down? That happened 24 hours ago.🚪 Customer churn increased? You’re only just seeing it now.💔 Your best-performing campaign flatlined? You’re already behind. In fast-paced,...

Artificial intelligence has quickly moved from novelty to necessity. From predictive analytics to conversational interfaces, it’s reshaping how digital products and platforms work. But with all the buzz comes a lot of confusion. At Sequel, we’re hearing from more and...

A practical guide for businesses looking at integrations to connect systems, boost performance, and future-proof their digital setup. Integrations can make or break your website. Choose the right ones, and your digital presence becomes a well-oiled machine—automating processes, delivering personalised...

From finance teams to marketing departments, companies across the UK are stuck with reporting tools that feel more like a burden than a benefit. The platforms they’ve relied on for years — slow to build, hard to update, and limited...

Sustainability isn’t just for big corporations anymore. Whether you're running a business or looking to enhance your online presence, everyone is thinking about how to be more eco-friendly. But how does technology fit in when it comes to building websites...