Meet Hire HQ: Our Sister Company Just Launched a Smarter Way to Manage Online Hires

Big news from the Sequel family — our sister company, Hire HQ, has officially launched its intuitive, subscription-based online hire portal, and we couldn’t be prouder.

Built from real industry experience

Hire HQ might be new to the market, but the team behind it certainly isn’t.

Our co-founder Ollie has been building bespoke digital systems for the hire industry for over a decade under the Sequel brand. From customer portals and equipment booking systems to complex CRM integrations, we’ve worked alongside hire businesses of all shapes and sizes to create tailored digital solutions.

Together with Megan, Hire HQ’s Head of Product & Growth, they’ve taken that hands-on industry experience and transformed it into a powerful, user-friendly product that solves the day-to-day headaches so many hire businesses face.

So, what is Hire HQ?

Hire HQ is a modern, off-the-shelf online hire portal built specifically for hire companies. It’s quick to implement, intuitive to use, and available through a flexible subscription model — making it more accessible than traditional bespoke builds.

Throughout its beta phase, the team worked closely with real hire businesses to shape the platform around their needs. The result? A product that’s been refined and validated by the very people it’s built for —  tackling the common pain points around managing equipment availability, hire bookings, documentation and customer relationships.

It’s seamless, scalable, and beautifully designed to help hire businesses grow.

A new website to match

To support the launch, Hire HQ’s brand-new website is now live at hirehq.co.uk— and it’s well worth a visit.

The site brings the platform to life, helping visitors explore the key features, book a demo, and get started with ease. Like the product, it’s clean, thoughtful and built with the user in mind.

Partnering with HAE

We’re also thrilled to share that Hire HQ has just partnered with the Hire Association Europe (HAE) — a fantastic step that puts the platform at the heart of the industry.

This partnership strengthens Hire HQ’s mission to modernise hire businesses and gives HAE members a trusted, forward-thinking solution to help streamline their digital journey.

What this means for Sequel clients

While Hire HQ offers a brilliant solution for many hire businesses, Sequel is still very much here to build bespoke portals for those who need something more tailored.

If you’re looking for a custom-designed digital experience — with unique workflows, advanced integrations or a fully branded user journey — our team at Sequel continues to deliver beautiful, high-performing portal builds across the hire space.

But we don’t stop at portals. From bespoke web development and AI-powered reporting to digital consultancy and ongoing product support, Sequel helps businesses level up every part of their digital presence.

Check out our case studies to see the impact of our bespoke solutions in action — or get in touch to chat about how we can support your next big idea.

So whether you’re exploring a flexible off-the-shelf product or a made-to-measure digital solution, we can help you find the right fit.

Check out Hire HQ at hirehq.co.uk to explore the platform, book a demo or learn more. And if a bespoke hire portal is what you’re after — you know where to find us.