By Pip Duma
DL Group B2B Website
{ At-a-Glance }
A modern B2B website solution for DL Group — delivering a clean and mobile-friendly digital presence that clearly separates their two service divisions, DL Refurbishments and DL Roof Sheets.
- 📲 Fully responsive design optimised for mobile and performance
- ➡️ Simple user journeys directing customers to each service area
- ✅ Easy-to-manage CMS with built-in page builder for content control
Services:
The Challenge
DL Group is a well-established and respected Somerset construction firm, with more than 50 years of experience. However, their online presence was clunky and no longer reflected their professional reputation or evolving service offering. They needed a fresh digital platform that also clearly separated their two divisions, DL Refurbishments and DL Roof Sheets, without confusing users or fragmenting the brand identity.
The Problems
📠 Outdated website that didn’t reflect DL Group’s capabilities
🧭 Lack of clear separation between DL Refurbishments and DL Roof Sheets
❌ Poor mobile experience and responsiveness
⚙️ Difficult internal content management with limited flexibility
🔍 Minimal SEO structure and performance optimisation
Our Solutions
🖥️ Developed two bespoke WordPress websites – one for each business area
🌐 Created a unified landing page at dlgroup.co.uk to help guide visitors seamlessly
🎨 Designed a modernised brand experience across both sites with distinct visual accents
🧰 Implemented a page builder for simple updates by the DL team
⚡ Delivered an SEO-ready, secure, and performance-optimised solution
Our Process
Discovery & Planning
We began by understanding DL Group’s structure, audiences, and goals. Mapping out the solution to ensure both divisions could shine independently, while sharing a cohesive brand presence.
Designing Dual Experiences
We created unique but complementary designs for DL Refurbishments and DL Roof Sheets, ensuring each website matched its audience’s expectations while still feeling part of one group.
Development & Delivery
Both sites were built on WordPress for flexibility, with robust performance, SEO optimisation, and easy content management tools, giving DL full control post-launch.
The Impact
The new dual-site solution has transformed DL Group’s online presence. The refreshed design now mirrors the company’s professionalism and heritage, while making it easy for customers to explore either service area. Internally, the simplified WordPress setup has reduced admin time and made content updates far more intuitive. DL Group is now positioned as a modern, digitally confident leader in their sector.
Unified Brand Identity
Both business divisions now share one cohesive brand presence online, reinforcing trust and professionalism.
Improved User Experience
Visitors can instantly find the right division and explore services on a fast, mobile-friendly platform.
Efficient Content Management
The DL team can easily update both websites with new content, products, or case studies using the built-in page builder.
