By Kobe Medlin
Introducing Our New Website: A Fresh Chapter for Sequel
You may have already noticed that we recently launched a brand-new website! It’s more than just a fresh coat of paint – this relaunch is a reflection of how far we've come as an agency and the exciting direction we're heading in.
Let’s take it back to 2019
In September 2019, we rebranded from Bullet Digital to Sequel and introduced our now-iconic lava-like purple blobs. It was bold, it was vibrant, and it suited the energy of our small, dynamic startup. Fast forward to today, and we’ve grown – a lot. Our team has more than doubled in size, bringing in tons of experience, and we’ve transitioned from a small startup to a thriving, medium-sized agency working with clients widespread across the country.
With all this growth, we felt it was time to refine our brand once again. We kept our beloved purple (and the blobs), but we updated it to reflect a more sleek and cool aesthetic, incorporating darker purples into the palette. It’s like we’ve grown up a little, and this new look is the perfect balance between professional maturity and the vibrancy we’re still known for.
What’s New?
With our brand refining in full swing, it was time to give our website a makeover too. Our goal? To create a space that’s not only easier to navigate but one that truly represents the calibre of the work we’re doing and the exciting new services we’re offering. One of the biggest changes you’ll notice is the addition of digital consultancy and coaching to our services. As businesses continue to navigate their digital transformations, we’ve found ourselves stepping up to help guide our clients through this journey. With so many relying on our expertise, it only made sense to offer this as a core service. The new site helps showcase these services in a way that's easy to explore, so clients can see exactly how we can help them grow.
Navigating Made Easy
When it came to redesigning the site, we wanted to make sure it was intuitive for all users, whether you’re here to browse our services, check out our work, or just reach out for a chat. We’ve streamlined contact forms to make them more user-friendly and have added a mailing list feature that we’re especially excited about. It’s our way of keeping in touch with our community, sharing insights, and keeping our clients updated. If you haven’t signed up yet, what are you waiting for? – there’s plenty of exciting content coming your way!
Insights & Case Studies: More to Explore
We’ve also made sure that the heart of the site – our insights and case studies – are better than ever. Over the past year, we’ve been working hard to step up our game when it comes to industry insights. We’re now posting at least two, sometimes three, insights a month, covering everything from digital trends to practical advice on how businesses can adapt and thrive in today’s tech landscape.
Our case studies have also undergone a redesign. We’ve made the layout cleaner and more informative, and added filters to help you easily find the projects that are most relevant to your needs. Plus, we’ve included related case studies on our service pages, so you can see how we apply our expertise to real-world challenges. It’s all about making it easier for you to understand how we can help your business succeed.
What’s Next?
This launch isn’t just a cosmetic update – it’s a reflection of where we’re headed. Our commitment to growth, innovation, and providing exceptional service to our clients is stronger than ever. We’ll keep updating our site with fresh content, new case studies, and insights to help you stay ahead of the curve.
Thank you for being part of this journey with us. Whether you’re a long-time partner or new to Sequel, we’re excited to continue working together and can’t wait to see what the future holds.
Welcome to the new Sequel. Let’s make something great together.
