By Oliver
Tags: Reporting, System Integration
Making Your Business Greener with Sustainable Tech Solutions
Sustainability isn’t just for big corporations anymore. Whether you're running a business or looking to enhance your online presence, everyone is thinking about how to be more eco-friendly. But how does technology fit in when it comes to building websites or creating digital solutions?
At Sequel, we help businesses go digital, but we also believe that tech should help us reduce our impact on the planet. One area that's really picking up is CO2 reporting—especially for hire companies that need to track emissions from equipment. But even if you're not in the hire industry, there are a lot of ways to embrace greener digital solutions.
The Rise of CO2 Reporting
More and more companies, especially those hiring out machinery, are being asked to track their carbon footprint—how much CO2 their machines are producing. Customers want to know, "How much CO2 will this job generate?"
We recently worked with X-Hire to integrate a CO2 tracking feature into their bespoke Hire Portal. This tool allows their customers to see exactly how much CO2 a piece of equipment will emit during its usage, helping them make more sustainable choices. Here’s a look at how we brought this to life:
In this screenshot, you can see the clear, user-friendly design we created to make CO2 data easily accessible. Customers can quickly view the estimated emissions for each machine, guiding them towards the most eco-friendly option for their project.
Greener Tech Solutions for Everyday Businesses
It’s not just big hire companies that can get more sustainable. Even small businesses building websites or using digital tools can make a difference. Here are some easy ways to reduce your environmental impact through smarter tech choices:
🌱 Green Hosting (Think Cloud, but Eco-Friendly)
When you build a website, it needs to live somewhere—that’s what web hosting is for. But here’s the thing: data centres (the places that host websites) use a ton of energy. So, what can you do? Opt for green hosting, which is basically like cloud hosting but powered by renewable energy, like wind or solar. It’s an easy switch, and it can cut down the carbon footprint of your website.
🌐 A Faster Website Means a Greener Website
Ever been frustrated waiting for a website to load? Not only is that bad for users, but it’s also bad for the planet. A website that’s slow and heavy uses more energy to load, which means more emissions. By making sure your website is optimised—compressing images, cleaning up the code, and speeding things up—you’re not just making things easier for visitors, you’re also using less energy.
🎨 Smart Design Saves Energy
Imagine your website is like a house. The more rooms and fancy features you add, the more energy it takes to run it. Keeping things simple with a minimalist design can make your website quicker and more efficient. You don’t need all the bells and whistles—sometimes less really is more, for both user experience and the environment.
🧑💻 Remote Work and Digital Tools
Since the pandemic, a lot of businesses have switched to remote and hybrid working. This doesn’t just save time on commuting—it also reduces carbon emissions. By using cloud-based tools like Zoom, Google Workspace, or Microsoft Teams, you can run your business without everyone needing to be in the office. Fewer cars on the road, less electricity used in office buildings—everyone wins.
🔁 The Circular Economy, but Digital
We hear a lot about reusing and recycling in the physical world, but it applies to tech too. Instead of building everything from scratch, businesses can reuse existing software frameworks or digital tools. It’s like refurbishing an old laptop instead of buying a new one—it saves time, money, and resources.
Why Does It Matter?
You might be thinking, “Does it really make a difference?” The short answer: yes. The internet might feel invisible, but everything online—from websites to emails—uses real energy. In fact, if the internet were a country, it would be one of the top energy consumers in the world.
Consumers are paying more attention to the businesses they support. People want to know that the companies they buy from care about the planet. By embracing these sustainable tech practices, whether it’s through eco-friendly web hosting or making your website more energy-efficient, you’re showing your customers that you’re thinking about the future.
What's Next for Sustainable Tech?
Whether you’re a hire company gearing up to offer CO2 tracking on your machines or a small business simply in need of a new website, sustainable tech solutions are the future. It’s not just about being green for the sake of it—it’s about staying competitive, saving costs, and doing your part for the environment.
At Sequel, we’re here to help businesses of all sizes find the right digital solutions, whether that’s CO2 reporting tools for hire companies, more efficient websites or greener hosting for everyday businesses. Sustainability isn’t just good for the planet—it’s good for business too.
