By Oliver
Avron Direct B2B Website
{ The Purpose }
When Avron Direct, an award-winning specialist supplier in the UK, decided to elevate their digital presence, they sought a solution that would cater to their diverse local and international clientele. Their goal was clear: to create a robust, user-friendly online platform that could support multi-channel promotional activities while offering a seamless experience to their customers. That’s where Sequel stepped in.
The Challenge
Avron Direct needed a digital platform that could:
- Offer seamless navigation and comprehensive product information.
- Support multi-channel promotional activities.
- Ensure mobile-friendliness and adaptability for future enhancements.
Our mission was to design and develop a website that not only met these needs but also positioned Avron Direct for future growth.
The Process
Strategic Foundation
We began by understanding Avron Direct’s diverse customer base and market goals with in person meetings, building a robust platform to support multi-channel promotions and future scalability.
User-Centric Development
The website was built with a bespoke, responsive design, ensuring seamless navigation across devices. We focussed on features like streamlined order processing, social tracking integration, and Access Dimension integration enhanced functionality and usability.
Future-Ready Integration
To position Avron for growth, we implemented multilingual capabilities and scalable integrations, including a secure payment gateway and advanced product data feeds, ensuring adaptability to evolving market trends.
The Results
The new Avron Direct website marks a significant milestone in their digital journey, reflecting their commitment to innovation and customer satisfaction. By embracing the latest technologies and design principles, Avron Direct is well-positioned for continued success in the competitive online retail landscape.
Smart Social Tracking
Integrated social media tracking tools have enabled Avron Direct to monitor and analyse user engagement across various platforms.
Media Centre Feature
Customised product data feeds now provides their customers with controlled access to relevant information, enhancing engagement.
Effortless Payments
Seamless integration with Stripe facilitated secure debit/credit card payments, as well as account-based transactions.
