Celebrating MSMEs and Our Own Sequel Story – Ahead of MSMEs Day 2025

As we head towards Micro, Small and Medium Enterprises Day on 27th June, we’re raising a virtual glass to the mighty MSMEs powering the economy with grit, vision, and innovation.

At Sequel, we know first-hand what it means to be a small business with big ambition. Just a few years ago, we were a team of three, running on coffee, creativity, and chaos. Today, we’re a growing digital development agency of eight – proudly independent, still running on coffee (some things never change), but now with a stronger structure, wider skillset, and bigger dreams.

Why MSME Day Matters

MSMEs make up 99.8% of businesses in the UK – and they’re often the most agile, resourceful and people-driven of the bunch. MSME Day is a chance to pause and appreciate the power of small: small teams making a big difference, small budgets fuelling bold innovation, and small beginnings leading to exciting futures.

We love working with MSMEs – it's where we started, and it’s where we continue to make a real impact. Whether it’s helping a local retail business launch their very first eCommerce site, or supporting an ambitious founder as they scale an innovative AI platform that we built, we’re in our element when we’re working alongside other small teams doing smart, future-focused things.

What This Year Has Looked Like

2025 has already been a defining year for Sequel. We’ve taken big strides in refining who we are and where we’re going:

• Grown our team, bringing on brilliant new minds in operations, development and strategy.
• Expanded our services beyond builds into digital consultancy, product strategy and long-term partnerships.
• Delivered some of our most ambitious builds yet, including custom platforms, internal tools and eCommerce experiences that help MSMEs scale, automate and better serve their customers.
• Continued to work with nationwide clients, proving that small teams can deliver mighty results.

What’s Still to Come

We’re only halfway through the year, and the roadmap ahead is just as exciting. Coming up, we’re:

Digital Tips for Ambitious MSMEs

Thinking about levelling up your digital presence? Here’s what we’d say to any small or medium business looking to do things smarter (without blowing the budget):

• Build for now, plan for next – Don’t get stuck in perfection mode. Start with what solves a real problem today, but choose tools and platforms that can grow with you.
• Prioritise experience, not just appearance – A slick website means nothing if it’s clunky to use. User experience should be baked into every decision – for both your team and your customers.
• Automate the boring stuff – Reclaim your time. From email workflows to quote generation, automation isn’t just for big companies anymore.
• Make data your co-pilot – You don’t need to be a data scientist, but knowing what’s working (and what’s not) will keep you moving in the right direction.
• Stay curious about AI – It’s not about jumping on trends – it’s about spotting the tools that can give you an edge, save time, or help you serve better.
• Choose partners who get it – You don’t need to hire a huge in-house team. Working with a digital partner who understands MSME pressures can be a game-changer.

So here’s to MSMEs – to resilience, reinvention, and the relentless pursuit of better. And here’s to what’s next for us at Sequel. We’re proud of how far we’ve come, and even more excited about where we’re going.
We’re excited about what’s next – and always up for a conversation if you are.

If you’re an ambitious MSME ready to level up your digital presence, let’s talk! We’re here to help you build smarter, scale faster, and make tech work harder for you.

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