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Privacy Policy

Effective Date: 8th November 2024

Review Date: 10th November 2024

SEQUEL AGENCY LTD ("we," "us," "our") is committed to safeguarding the privacy of all individuals and organisations we work with. This Privacy Policy explains how we collect, use, and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Scope of This Policy
This policy applies to all personal data we collect from:

  • Customers: Individuals or organisations using our services.
  • Suppliers and Service Providers: Entities that support our business operations.
  • Business Partners: Affiliates, contractors, and consultants collaborating with us.

It governs how we handle this data to ensure your rights and privacy are respected at all times.

2. Data We Collect
We collect, store, and process various types of personal data, including:

2.1 Personal Identification Information

  • Name, job title, and organisation details.
  • Contact details, such as email address, phone number, and business address.

2.2 Technical and Usage Data

  • IP address, browser type, and operating system.
  • Website interaction data gathered via cookies and analytics tools.

2.3 Business Financial Data

  • Transaction history and payment details.
  • Records of communications, including enquiries, contracts, and feedback.

2.4 Marketing and Communication Preferences

  • Consent for receiving promotional content or newsletters.
  • Responses from surveys, forms, or consultations.

Sensitive Data
We do not typically process sensitive data (e.g., health, ethnicity, or religious beliefs). If necessary, we will seek your explicit consent and ensure enhanced security measures.

3. How We Use Personal Data
We process personal data for the following purposes:

3.1 Service Delivery

  • To deliver the services you request.
  • To manage and enhance relationships with customers, suppliers, and partners.

3.2 Communication

  • To respond to enquiries and provide updates about our services.
  • To send marketing communications, where consent has been provided.

3.3 Business Operations

  • To maintain accurate records for financial, legal, and operational purposes.
  • To improve our services through internal research and development.

3.4 Legal Compliance

  • To fulfil regulatory or contractual obligations.
  • To address legal requests and ensure data security.

4. Sharing and Disclosure of Data
We respect your confidentiality and will only share your personal data in specific circumstances:

4.1 Trusted Third-Party Service Providers
We work with service providers (e.g., IT providers, payment processors, and marketing platforms) who process data on our behalf under strict contractual agreements.

4.2 Legal Requirements
We may disclose data to comply with legal obligations, such as court orders or regulatory investigations.

4.3 Business Transfers
In the event of a business sale, merger, or reorganisation, personal data may be transferred as part of the transaction.

We Do Not:
Sell, rent, or share your personal data for third-party marketing.

5. Data Retention and Disposal
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or to comply with legal obligations.

  • Retention Periods: Defined by legal, financial, or operational needs.
  • Secure Deletion: Data that is no longer required is securely deleted or anonymised, and physical records are destroyed.

6. Your Rights Under UK GDPR
As a data subject, you have the following rights:

  • Access: Request access to the personal data we hold about you.
  • Rectification: Request corrections to inaccuracies or incomplete data.
  • Erasure: Request deletion of your data, subject to legal or contractual obligations.
  • Restrict Processing: Request limited use of your data under specific circumstances.
  • Data Portability: Request a copy of your data in a commonly used format.
  • Object to Processing: Particularly for direct marketing or where our legitimate interests are concerned.
  • Withdraw Consent: For activities reliant on your consent, such as marketing.

To exercise your rights, contact us using the contact details below.

7. Cookies and Online Tracking
Our website uses cookies to enhance your experience and improve our services.

7.1 Types of Cookies We Use:

  • Essential Cookies: For core functionalities, such as session management.
  • Analytics Cookies: To analyse website usage (e.g., Google Analytics).
  • Marketing Cookies: To personalise content and measure engagement.

7.2 Managing Cookies:
You can disable cookies via your browser settings. Note that some website features may not function optimally if cookies are disabled.

8. Data Security
We implement rigorous measures to protect your data, including:

  • Encryption: To secure data during storage and transfer.
  • Access Controls: To restrict access to authorised personnel only.
  • Regular Reviews: Ongoing audits and staff training on data protection.

If a data breach occurs, we will notify affected individuals and the appropriate regulatory authorities with 48 hours of the breach being identified.

9. International Data Transfers
Where personal data is transferred outside the UK or EEA, we ensure compliance by:

  • Using standard contractual clauses approved by UK/EU authorities.
  • Applying additional measures to address local data protection laws including EU GDPR.

10. Third-Party Links
Our website may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before sharing your data.

11. Updates to This Privacy Policy
This policy may be revised to reflect changes in our practices or legal requirements. The latest version will always be accessible on our website. Significant updates will be communicated clearly.

12. Contact Us
For questions, concerns, or to exercise your rights, contact us:

  • Email: [email protected]
  • Phone: 01935 348091
  • Address: SEQUEL AGENCY LTD, Yeovil Innovation Centre, Copse Road, Yeovil, Somerset BA22 8RN
  • Data Protection Officers: Oliver Sadler and Kobe Medlin

By engaging with SEQUEL AGENCY LTD, you agree to the terms outlined in this Privacy Policy.


We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

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Sequel Agency Ltd is committed to protecting your privacy and ensuring your data is handled in accordance with UK GDPR and other applicable data protection laws. You can unsubscribe from our marketing emails at any time. For more info view our privacy policy.