By Pip Duma
Avron Reporting Suite
{ The Purpose }
Building on the success of their B2B e-commerce platform, Avron Direct partnered with Sequel again, this time to streamline their internal operations. They needed an intuitive reporting solution that could integrate with their existing ERP system and e-commerce platform, to give their team powerful visibility over business-critical metrics - all in one place.
Services:
The Challenge
Avron Direct’s growing operation required more than spreadsheets and siloed reports. They needed a tailored tool that could:
- Pull together key business data from their internal systems and B2B website in real-time.
- Provide top-level dashboards and deep-dive reports for granular insights.
- Be user-friendly, secure, and accessible across teams via Microsoft 365 login.
Our mission was to build a powerful, scalable reporting suite that would give Avron the oversight they needed to make fast, informed decisions - without the usual friction.
Data-Driven Discovery
We kicked off with a deep dive into Avron’s operational goals and reporting needs. By identifying their most critical KPIs, from sales and stock values to customer metrics, we laid the groundwork for a tool that would deliver instant insight and measurable business value.
User Centric Design
The reporting suite was built from the ground up with usability in mind. We designed a central dashboard for instant oversight, then layered in intuitive drill downs for deeper insights; including filters, search, and drop downs tailored to real-world user workflows.
Secure & Exportable
We integrated Microsoft 365 for secure team-wide access, while enabling instant data export to Excel for additional flexibility. By centralising visibility and simplifying reporting, the suite saves the Avron team time every day, positioning them for smarter decisions.
The Results
The bespoke BI suite has transformed how Avron Direct tracks performance and responds to operational data. With centralised, real-time visibility and flexible reporting tools, their team can make faster decisions, spot opportunities, and stay ahead of the curve.
Data in One Place
Unified Access Dimensions and ecommerce data into a single, easy-to-use hub accessible via secure login.
Real-Time Insight
Live sales and performance data allow quicker decision-making and better responsiveness to business needs.
Custom Reporting
Highly flexible filtering, drilldowns, and export options empower staff to create the views they need on demand.
