By Oliver
Empire Hire Customer Portal
{ At-a-Glance }
A customer facing online portal for Empire Hire, fully integrated with their systems helping to reduce admin for their team by 20+ hours a week.
- ✅ Bespoke-built digital customer equipment hire portal
- 🚚 Real-time tracking and live hire management
- 🔁 Seamless 2-way connection with Empire Hire’s ERP and internal systems
The Challenge
Empire Hire, a rising force in the access and equipment hire industry, needed a better way to manage their growing customer base. Their existing systems couldn’t keep up with the demand, from admin-heavy workflows to limited access to data for customers. Based on our previous successes building bespoke customer portals for the Hire industry, they turned to Sequel to rethink how digital could work harder for them.
The Problems
📵 Lack of customer self-service options
⛓️💥 Too many disconnected systems leading to poor visibility for customers and internal teams
☎️ High volume of calls and emails for basic hire updates
⏳ Hours wasted each week on operational manual admin
📈 Processes not scalable as the business continued to grow
Our Solutions
🧑💻 A branded self-service customer portal for 24/7 access
🔄 Custom integration with Empire’s Syrinx ERP system connecting their single source of truth
📍 Frequent data sync for real-time visibility into accounts
🛠️ Automated workflows to reduce the need for manual tasks
🚀 Secure and scalable tech built to support future growth and expansion
Our Process
Setting the Stage for Success
We dove deep into Empire Hire’s goals, crafting a strategy to streamline operations, enhance customer access, and position them ahead of the competition.
Bringing the Vision to Life
With a sleek, on-brand design and intuitive features like real-time tracking, we built a platform that makes hiring equipment effortless for customers.
Perfecting the Experience
Through rigorous testing and collaboration, we refined the portal to ensure a seamless launch, delivering a tool that transforms Empire Hire’s digital presence.
The Results speak for themselves
“Working with Sequel to launch the Empire Hire online portal has been a fantastic experience. It's empowering us to offer outstanding service that really makes us stand out in a competitive market.”
Nick Vinci - Sales Director
See the demo in action
The Impact
Working with Empire Hire has been a rewarding experience. The new hire portal has transformed their service offerings, making it easier for customers to connect and enhancing operational efficiency. This project is a testament to what’s possible when innovation meets collaboration, and we’re thrilled to have been part of it. This project’s success has opened doors to new opportunities with Empire Hire. We’re already discussing exciting future projects to continue pushing the boundaries of their digital presence.
Real-Time Tracking
Customers can track deliveries and collections live, reducing the need for follow-up calls.
Intuitive User Experience
Easy navigation and seamless interaction for customers.
Brand Consistency
The portal reflects Empire Hire’s innovative and customer-focused ethos.
