By Oliver
Paligap B2B Website
{ The Purpose }
Paligap, a leader in the B2B sector distributing bicycle parts, needed an efficient, responsive e-commerce platform that would simplify their operations while enhancing customer experience. Their goal was to streamline their sales processes, integrate with existing systems like Sage 200, and offer bespoke pricing and order management features. Sequel stepped in to transform their online presence into a powerful business tool.
The Challenge
Paligap required a digital solution that could:
- Integrate seamlessly with Sage 200 and various supplier systems.
- Offer bespoke pricing and order management tailored to each customer.
- Ensure smooth mobile and tablet access for sales teams to process orders efficiently.
Our aim was to design a scalable e-commerce platform that would streamline operations, enhance customer service, and provide long-term support for Paligap's evolving business needs.
The Process
Strategic Planning & Design
We worked closely with Paligap to define their business requirements and the necessary functionalities. A responsive, user-friendly design was created to cater to both desktop and mobile users, enhancing customer access.
System Integration
We integrated Paligap's website with Sage 200 and supplier systems, allowing for seamless data transfer and real-time updates. This ensured an efficient order process and accurate inventory management.
Customised Features & Development
A bespoke pricing engine and secure invoice storage were developed, along with a product data export tool, enabling Paligap to easily manage and share information with different customer systems.
Graham Smith — Paligap Ltd
The Results
The new platform has transformed the way Paligap operates, streamlining internal processes and enhancing the customer experience. With a custom, scalable solution in place, Paligap is now equipped to handle future growth and continue offering their clients a top-tier B2B service. We’re proud to have helped Paligap move forward with a digital solution that meets their needs today and tomorrow.
Enhanced Customer Experience
Customers can now access their bespoke pricing and full order history, offering a more personalised shopping experience.
Improved Operational Efficiency
The seamless integration with Sage 200 and supplier systems reduced manual data entry and operational errors.
Mobile-Friendly Admin Access
Sales teams can efficiently process orders on mobile or tablet devices, making it easier to manage accounts and sales on the go.
